"These and other developments
in the field of agriculture contain
the makings of a new revolution.
It is not a violent Red Revolution like
that of the Soviets, nor is it a White
Revolution like that of the Shah of Iran.
I call it the Green Revolution."
William S. Gaud,The Society for International Development. 1968.
The term Green Revolution, first coined in 1968 by the former USAID director William Gaud, refers to the research and technological developments that aimed at increasing agriculture production around the world. Work was carried out mainly in the 1950s and implemented in the early 1960s.

A central figure in this revolution is Norman Ernest Borlaug, a 1970 Nobel Peace Prize winner, who was spectacularly successful in developing high-yielding semi-dwarf, disease-resistant wheat* .

To date, many attempts were made and are being made to develop technologies that would increase the yield of plant crops, including the use of new agro technologies. So far, none of these attempts has been successful in increasing yield by means that can be attributed to the genetics of plants, but to protection against environmental hazards (e.g., BT) This is where Morflora comes in.

Morflora revolutionizes traditional plant improvement by providing a generic platform designed for advancing crop performance worldwide focusing on desired traits via seed treatment.

TraitUP™ is a non-transgenic platform that enables the delivery of DNA into a wide variety of plant species in a fast yet reliable manner. Delivering desired traits into plants and seeds equips the market with unprecedented capabilities in the area of plant protection and enhancement.

"Norman Borlaug - Biography". Nobelprize.org. 29 Mar 2011 http://nobelprize.org/nobel_prizes/peace/laureates/1970/borlaug-bio.html

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